Since 2020 Fender has been owned by Servco Pacific, a Hawaiian car dealer that has some musical instrument holdings as well (Roland). It has a private equity arm attached from which presumably this idea came.
I wonder if someone up high in Honolulu has decided it's time to start the value extraction phase or prepare for a sale. It doesn't make much sense otherwise: this is a very brand destructive move in a market that's moved entirely by emotion. For sure they know this. Doing it secures their ownership over a bigger piece of IP than they previously had a fair claim to - not just the Stratocaster name, but the shape too. That might the brand more valuable in a sale.
If a guitar company were attempting to enforce IP rights on a new design instead of one from 75 years ago with a decades-old cottage industry of copycats large and small, this would be a different story.
Small builders like LsL have the community’s sympathy. They don’t have the resources to fight a legal battle against the world’s largest guitar company.
I was just thinking about this: Would it kill guitar makers to stop copying the Strat and [P|J] bass? It is wild that the earliest guitar designs are still ubiquitous / the most popular types. For anyone not familiar: The matter is not about iterating on these original designs; there's lots of that too, including by the same companies! It's about instruments that are effectively clones, and look (at a glance) identical other than the name on the headstock. Sometimes they are fancy ones built to a higher quality than the original, but superficially look like clones.
It is also interesting that MusicMan (Another Fender company!) has gone differently; still some of the most recognizable designs, but they have been selling officially licensed versions instead to capture the lower end. (SUB, OLP, Sterling etc), and don't have the copycats of the Fender models.
Maybe someone new to music and guitar would mistake them for the real thing, but these copies have different hand styles and they have neither the Stratocaster nor the fender logo. This is a non-issue.
The actual problem lies within fender itself. Not only it's aggressively protecting a old design, fender itself is guilty of being misleading when it splits its product line into multiple brands that's often confusing for the consumer: fender squire, squire by fender, the regular one, fender custom shop, American vintage etc... which is only discernible by the price.
The problem is some PE has read up on the FujiGen Gakki guitars of the 70s and thought they could strike rich with a test case in a soft German court - and they were right.
In terms of ergonomics, resonance and so on, there's not many terribly optimal solidbody electronic guitar shapes that deviate from the Les Paul/Strat/Tele trinity. Explorers, Flying Vs and the like are basically genre-oddities for aesthetics.
Guitars are not about aesthetics, otherwise Fender wouldn't have marques like Squier or ranges like Highway One to differentiate their low-quality tiers.
My wife used to work at Acoustic Guitar magazine. She said the most common sales line to sell a guitar at Guitar Center was "it looks good on you". The sound of guitars might not be aesthetics, but in regards to sales, it most certainly is. Everyone plays the same guitars because they grew up seeing their idols play those guitars.
> It is also interesting that MusicMan (Another Fender company!) has gone differently; still some of the most recognizable designs, but they have been selling officially licensed versions instead to capture the lower end. (SUB, OLP, Sterling etc), and don't have the copycats of the Fender models.
That's basically what Fender does with Squier. Arguably they invented that move back in the 80s.
I think it's more of a case of the whole market going stale. The biggest driver of guitar sales, rock music, is still relevant but not the primary driver of culture that it once was. You can only increase the playability of a guitar so much. In a lot of ways, it's a commodity now, and the owners of Fender - some investment firm - are trying to make good on their bet by either ignoring that fact or trying to make them not a commodity again.
Because two things look the same, even identical, does not mean one copied the other. These are useful, practical, objects. A honda and a toyota me be virtually identical (same size, weight, door, number of wheels etc) but nobody would call them copies. And if they did, they are both copies of an ancient, out-of-copyright, merc rather than each other.
I am with you. I believe this is a matter of degree vs kind. Can you see how there are truly many instruments which deliberately mimic details of the Fender designs, and not the broad solid-body guitar design principles? I brought this up in the earlier post: I think the difference is most clear when looking at companies that have both their own designs, and Fender-style designs. Cosmetic and arbitrary features are mimicked, like pick guard design, precise pickup style and position, control layout etc.
Leo Fender could have protected the body design just like he did with the headstock, but he didn't. Pursuing this now, especially against a small maker, feels hostile and could backfire on them. I hope it does.
Leo also copied his own designs later on after he sold Fender and started other guitar companies. For example the G&L ASAT looks pretty much exactly like a Fender Telecaster.
> According to Fender, the outcome of the case – launched against a Chinese manufacturer – gave the firm the legal right to “protect its designs in global commerce”.
So they used China scare as a trojan horse to sue other US manufacturers? There's some delicious irony in that.
Can someone explain what the actual legal basis for this is? The shape of the guitar is very old (75+ years) and has been extensively copied before, so one would assume that patents and trademarks would not cover it.
Trademarks only apply if the thing isn't generic. I can legally copy the recipe for coca cola (if I can figure it out) and sell that as 'bluGill cola', but I can't sell it as coca cola even though it would be identical. There is ample evidence that the shape is generic - it has been copied by far too many to claim it isn't generic.
I doubt they can show a properly registered copyright, which would have been required before 1978. I doubt the copyright laws back then would have even allowed copyrighting the shape like that (but I'm not a lawyer). If they can show they registered the copyright correctly under the old laws they would have a copyright case since copyright applies even if they are generic.
Also, since the shape has functional aspects (see others), patents would be the correct protection, but the important patents (if any) have expired long ago. You can still patent something today if you make a variation of the shape - but it would be trivial for anyone to work around that patent since the main design is free of patents and a very specific minor change from the common shape it patentable.
Design rights[1] are a thing. However they need to be continuously defended. You can't let competitors make your designs (without license) for decades and then suddenly turn around and try to enforce the right, as seems to be the case here. Plus in the EU there are overall limits, apparently 25 years.
This is why I'm asking what the legal basis is for this case. It seems unlikely to be legally sound.
I guess Steinberger guitars are protected by some branding too, also Steinberger seems to own some patents (maybe the headless/bridge combo?). No idea if they are still valid.
I’m always fascinated when companies in industries with extremely passionate customer bases make moves like this when if you just thought it through the probable timeline you would expect them to tread much more lightly. But that’s what you get with management that is out of touch with their customers and industry and only focused on short term numbers. Rather telling of the leadership of Fender than anything else
Yes, it's easier to settle a debate on the best Linux distro than on the best Strat.
For Mayonnaise, Billy Corgan used a 60$ guitar that produced unwanted feedback but kept the sounds into the final result which makes it so unique, it was the best in that situation.
this is a cringe attempt by people holding "legal rights" to something so far gone in history and precident to be just an embarassment and likely criminal persecution of ordinary crafts people building guitars.
If ,whatever hidden legal entity that controls the trade marks, was smart, they would be begging the best indipendent makers to colaberate in making true masterpiece guitars under just that idea, "custom made FOR fender" by person X, paying them a premium, and then re selling to the world market for whatever they can get.
I wonder if someone up high in Honolulu has decided it's time to start the value extraction phase or prepare for a sale. It doesn't make much sense otherwise: this is a very brand destructive move in a market that's moved entirely by emotion. For sure they know this. Doing it secures their ownership over a bigger piece of IP than they previously had a fair claim to - not just the Stratocaster name, but the shape too. That might the brand more valuable in a sale.
Small builders like LsL have the community’s sympathy. They don’t have the resources to fight a legal battle against the world’s largest guitar company.
I was just thinking about this: Would it kill guitar makers to stop copying the Strat and [P|J] bass? It is wild that the earliest guitar designs are still ubiquitous / the most popular types. For anyone not familiar: The matter is not about iterating on these original designs; there's lots of that too, including by the same companies! It's about instruments that are effectively clones, and look (at a glance) identical other than the name on the headstock. Sometimes they are fancy ones built to a higher quality than the original, but superficially look like clones.
It is also interesting that MusicMan (Another Fender company!) has gone differently; still some of the most recognizable designs, but they have been selling officially licensed versions instead to capture the lower end. (SUB, OLP, Sterling etc), and don't have the copycats of the Fender models.
The actual problem lies within fender itself. Not only it's aggressively protecting a old design, fender itself is guilty of being misleading when it splits its product line into multiple brands that's often confusing for the consumer: fender squire, squire by fender, the regular one, fender custom shop, American vintage etc... which is only discernible by the price.
Guitars are not about aesthetics, otherwise Fender wouldn't have marques like Squier or ranges like Highway One to differentiate their low-quality tiers.
My wife used to work at Acoustic Guitar magazine. She said the most common sales line to sell a guitar at Guitar Center was "it looks good on you". The sound of guitars might not be aesthetics, but in regards to sales, it most certainly is. Everyone plays the same guitars because they grew up seeing their idols play those guitars.
That's basically what Fender does with Squier. Arguably they invented that move back in the 80s.
I think it's more of a case of the whole market going stale. The biggest driver of guitar sales, rock music, is still relevant but not the primary driver of culture that it once was. You can only increase the playability of a guitar so much. In a lot of ways, it's a commodity now, and the owners of Fender - some investment firm - are trying to make good on their bet by either ignoring that fact or trying to make them not a commodity again.
So they used China scare as a trojan horse to sue other US manufacturers? There's some delicious irony in that.
I doubt they can show a properly registered copyright, which would have been required before 1978. I doubt the copyright laws back then would have even allowed copyrighting the shape like that (but I'm not a lawyer). If they can show they registered the copyright correctly under the old laws they would have a copyright case since copyright applies even if they are generic.
Also, since the shape has functional aspects (see others), patents would be the correct protection, but the important patents (if any) have expired long ago. You can still patent something today if you make a variation of the shape - but it would be trivial for anyone to work around that patent since the main design is free of patents and a very specific minor change from the common shape it patentable.
This is why I'm asking what the legal basis is for this case. It seems unlikely to be legally sound.
[1] In the EU: https://en.wikipedia.org/wiki/European_Union_design
For Mayonnaise, Billy Corgan used a 60$ guitar that produced unwanted feedback but kept the sounds into the final result which makes it so unique, it was the best in that situation.
this is a cringe attempt by people holding "legal rights" to something so far gone in history and precident to be just an embarassment and likely criminal persecution of ordinary crafts people building guitars.
If ,whatever hidden legal entity that controls the trade marks, was smart, they would be begging the best indipendent makers to colaberate in making true masterpiece guitars under just that idea, "custom made FOR fender" by person X, paying them a premium, and then re selling to the world market for whatever they can get.