Somebody in the article mentions that it's a spectrum, not a binary, and she's right: you can't call it AI-free if your product is human-made but all the marketing is AI slop.
I thought EEVBlog's Dave Jones had a good idea for exactly this kind of problem when advertising open source hardware [0]: a logo that clearly showed which parts were open.
Same economics as organic food labeling imo. Starts as a genuine quality signal, turns into a price premium, gets gamed until the certification means nothing.
The harder problem will be (or already is) that most products will be partially AI-assisted and a binary label can't really capture "we used AI for the layout but a human drew every illustration." Good luck defining that boundary tbh.
I thought EEVBlog's Dave Jones had a good idea for exactly this kind of problem when advertising open source hardware [0]: a logo that clearly showed which parts were open.
[0] https://www.eevblog.com/oshw/
This was my idea, basically a nutri-score for AI usage in projects: https://disclosure.launchbowl.com/
And a little blog article talking about my thoughts before I mocked it up: https://launchbowl.com/ai_nutriscore
The harder problem will be (or already is) that most products will be partially AI-assisted and a binary label can't really capture "we used AI for the layout but a human drew every illustration." Good luck defining that boundary tbh.