My struggle with social marketing content creation turned into a business

I run a couple of micro-SaaS businesses and, like any modern entrepreneur, I knew that being active on social media is a free, powerful way to drive traffic, build brand awareness, and get leads.

But here’s the thing: I hated it.

Not the idea of it, I liked the results when I posted consistently, but the process. Every time I had to make content, it felt like pulling teeth:

I’d open Photopea, Canva or similar tools

Spend too much time creating a crappy design or scrolling through templates

Pick one, tweak it, change colors, add text

Then come up with a decent caption

Then log in to each platform and post manually

Repeat for every single post

Sounds familiar?

At some point, I got tired and hired a freelance designer + social media manager for $3,000/month. They’d send me a batch of posts every week to approve, and then post them daily.

It worked… kinda.

Over time, I noticed the content was getting repetitive. The captions felt generic. They were clearly recycling posts and ideas, maybe because, understandably, they were juggling other clients and dealing with the same tedious process I was trying to escape from.

I realized something:

Even most professionals are doing this manually, designing, rewriting, posting... over and over again. It’s time-consuming, and honestly, kind of soul-draining.

So I asked myself the question every entrepreneur eventually asks:

Can I build something to fix this?

Enter the idea for MarketyAI.com, a platform that handles everything I hated about social media marketing content creation:

It understands your business from your website You just tell it what kind of post you want (e.g., “promote feature X” or “boost brand awareness”) It generates the visuals and captions (no templates to scroll through) Then lets you schedule everything in one click across all your social media accounts

I built a simple version for myself. I needed it. I tested it. The experience of creating content to post on social media for marketing purpose was highly improved. Then I decided I can turn this into a real product and, After a couple of months, it wasn’t an idea anymore, I launch the beta version and it is now a real solution.

Now, instead of spending hours or thousands on freelancers, I can generate 30 days of content in one sitting, schedule them and move on with my life, knowing my brands social media stay active and does not feel abandoned and empty.

I am having great feedback from people that try it, and lots of advice on how it can be improved, I think the journey is just started and happy to build something valuable that helps people.

And here’s the thing, I realized freelancers and social media managers could also use it to serve their clients better. The same people I once hired could now do twice the work in half the time.

The biggest lesson? Sometimes the best startup ideas don’t come from brainstorming sessions or trend-hopping. They come from scratching your own itch, a real, annoying, frustrating itch.

If you're struggling with something, odds are others are too. Solve it for yourself first. Then turn it into something bigger.